Nokia within Morphs

Nokia is the world’s largest manufacturer of mobile phones and more than one billion mobile phones by extension is the world’s largest computer platform.

Every day, the sources Nokia 329 million pieces and build one million mobile phones in 100 new phone models and sells these phones in 70 different languages to 150 countries.

But as mobile phones less and less about talking and more extension of our life, Nokia is a shift from hardware company into something more convergent. He is not a party, issues, but the use of parties, a.

“We are not mobile phone company, we have software and service companies, as well as”, Anssi Vanjoki, Nokia executive vice president, told BBC News.

He said: “We are already in the convergent world, to lead the consumers, about 200 meters from the people with their equipment, which will be on the Internet 24 / 7, with their mobile phones as multimedia computers.”

For Mr. Vanjoki of Nokia transformation is yet another change in the management company.

“The company was founded in 1865 and since then we price the company is several times the factory wood chips, which is our core business, monetising our software know-how through the sale of property.”

He added: “It is clear that converge in a world where the Internet software, hardware and media, which enabled us to monetise our know-how in many respects.”

Over the past helps genesis Nokia invests in research centres in the world, strengthening ties with universities and research institutions.

In the United Kingdom, “Nokia has partnerships with the University of Cambridge and focuses on the application of nanoscience in the market of mobile telephony has been designed and Professor Mark Welland, one of the world’s leading experts, nanotechnology.

Earlier this week the company released Morph, that the concept of telephone company showed that long-term ambitions, a mixture of high technologies and services.

Morphing is a product of nanoscience – hand-held devices can be bent, stretched to the opening of the world around them, and deliver more characteristics of the end of the device for future communication.

In the U.S., Nokia has a research center in Palo Alto, in the heart of Silicon Valley. Center focuses on the development of Internet and web applications using local talent and know-how at Berkeley and Stanford universities.

Professor Henry Tirri, Chief of Research Institute System, is responsible for promoting joint research between Nokia and partner universities around the world.

“Our study is very large – but we do not focus on the screen, radio technology or battery life – from nanoscience in the United Kingdom for services and software in Palo Alto.”

Scientific research for the plan should Nokia terminals, so that in future technologies and applications from one to three years, from three to eight years and beyond.

“A huge number of patents currently accounted for Nokia mobile phones research centers – interface design to improve sound quality in mobile applications.”

He added: “many things that you can see in the future, such as Nokia is moving to Internet companies at the expense of research laboratories.”

Mr. Tirri said: “Nokia phones are sold every 18 seconds every day, this computing platform humungous.

“Voice is one of the functions of these devices, but we are approaching the world focused on the data. These devices can connect the physical world with the digital world.

“But what services, the two marry?”

Such a project is trying to do just that, in Palo Alto. Nokia researchers are equipped with GPS technology in some of their mobile phones to help create a real-time picture of traffic flow.

The laboratory is collaborating with the University at Berkeley and state authorities for testing software in mobile phones, which we hope will lead to a better understanding of how movement within the system and will ultimately lead to better information for motorists because Driving.

Dr. John Shen, director of Palo Alto Research Laboratory, said that his team is at Nokia, as development services company.

“We see the intersection of Internet and mobility. Nokia is a device that the company remains profitable business in the coming years, but rather than wait until we have to change, Nokia is a forward and make changes now.”

He said that the focus of “complete solution”, including hardware and software, but also focus on “compelling user experience.”

“The company expects that the end-user experience is an advantage,” he added.

In Palo Alto, 50 researchers are working on future mobile communications services.

Professor said, Tirri challenge for Nokia, because they changed their goal was to address the problem of scale, and how best to use the information in the digital world phones were able to gather in the physical world.

“If one billion devices, has prepared a message every minute, march from the network bandwidth.

“And what we choose to measure the physical world, we can evaluate everything from the camera and sensors, such as GPS, which is quite possible.

“But the problem is that indexing data. What kind of data and for the people?”

“And then there is a user interface humungous problem – how to make the experience simple enough for consumers?”

Dr. Shen added: “If the technology is in user demand, the technology is the driving force behind the economy.

“But as soon as they cross along the main, and you will have to provide services and users.

“The focus now is to tie the best user interface. It must be user experience, rather than on the initiative of technology.”

Adapted from http://news.bbc.co.uk/