Given the Nintendo Wii to the next level

With 28 million Nintendo Wii consoles sold worldwide is not possible to explain the success of passion. But Nintendo can sustainably its phenomenal pace?

Nintendo President Satoru Iwata total modest enough to admit that he himself was surprised, as the epidemic success Wii console.

He told BBC News: “He was so fast. We knew that the Wii right direction for the company. But it is always the question, how many years will be required to achieve success.”

The answer was two years. In this short time, Nintendo dramatically changed their destiny in the home console, while maintaining or even increasing its dominance in portable gaming space with the DS.

Time Lecture

Exchange of assets began when Mr. Iwata took over as president of Nintendo in 2002, only the fourth man to hold office, since the company was founded 109 years ago.

Before the news the BBC on electronic entertainment Expo (E3) in Los Angeles, said: “Five years ago, when I was appointed I thought that if we do not do anything, but has the same route, there will be no future for the entire industry.

“So we decided, we need to increase the number of people gambling.

“We started thinking of people who are not playing and wondered why we were not interested. And why some people stopped play in the game, despite its youth?”

The solution is not race on high-definition gaming platform on the hard core player, but taking into account the simple pleasures of playing with family and friends.

Wii remote to move mass market susceptible to play instead of buttons-driver laden with magic wand, direct action with a simple operation wrist.

During the week Wii launch people were under his new home console for friends and relatives, as well as word of mouth to spread quickly.

“He was so fast, because those who appreciate the attractiveness of the new Wii video games were before. And these people told their friends and relatives on the console.

“The people who began the game with the Wii was so pleased that they must News.”

History lesson

The success came after the frustrations of collecting for gamecube, the end of his life for the PlayStation 2 and Xbox in terms of sales worldwide sales of 22 million units in seven years.

Nintendo is trying to directly compete with Microsoft and Sony and failed.

His successful completion, and eventually move on to admit that the market for people who could play, but not much more than play the market that are already on a regular basis.

“It was something about the limits of reason, at the time,” said Iwata.

“From the perspective of people outside the industry may seem game. But I do not think this game at all.”

One of the criticisms original Wii at launch, it was sufficient that the machine has always suffered in comparison with the PlayStation 3 and Xbox 360, as the machine went through its life cycle.

But Mr. Iwata dismissed talk of a console life as something absurd and irrelevant.

“Because the biggest concern among consumers is not possible to acquire hardware, software, but also enjoy,” he said.

Future fun

But this does not mean, Nintendo has not thought about life for the Wii.

“But our software developers try hard to create an unprecedented new titles with great ideas and eventually there will be a day when developers say they have no resources to hardware.

“This time we must help people in new equipment. We want to be flexible about this,” he said.

“We do not want that for some life-cycle of each platform.”

Confrontation on the other critics Wii, Mr. Iwata said that “misunderstanding and misconception” that the console battle for support from the developer for Nintendo.

“The number of third title for the Wii is actually more than available to other platforms.

“And in the first period springboard for each platform, third-party software titles Wii is outselling the third title for other platforms.”

Nintendo remains home to some of the most enduring symbols of franchise games and Mario and Zelda for the success of Wii assured that he will remain as part of the landscape for some time.

But no details of any new Mario and Zelda titles at the final press conference Nintendo in its plans for the coming months.

“At this E3, we had to concentrate on software for mass audiences and market software will be sold this year or next.

“This is one of the few chances for mass audiences worldwide.

“For us, the creation of a new series of Super Mario and Legend of Zelda games for the needs of strong demand from major players in the world, it takes two to three years.”

While its competitors battle for Media Center for Digital Lounge Nintendo intends to continue its course of “putting smiles on the faces of people.”

He said: “We all should do is step forward. People are tired of new proposals. We need new proposal before they do.

“We really want to surprise people,” he said, then added: “This is not just at all.”

adapted from http://news.bbc.co.uk